the big picture

It’s often said a picture is worth a thousand words, but to the Cincinnati USA Partnership – the regional economic development initiative directed by the Cincinnati USA Regional Chamber – this picture can be worth billions of dollars of investment by companies moving to, or expanding in, the region.

With all the progress stretching from the south bank of the Ohio River through the urban core basin and reaching Uptown, it’s important for
Partnership leadership and staff to be able to tell the entire story visually, especially to potential investors who have not yet traveled to Cincinnati USA.

So metaphor’s art team went to work digitally illustrating a regional view of the south bank of the Ohio River – depicting progress in Covington and Newport – as well as Downtown Cincinnati, Over-the-Rhine and Uptown.

The result is a beautifully rendered digital image that can be updated seamlessly and cost-effectively as more progress comes online. metaphor is pleased to have played an integral role in taking the “renaissance on the river” story high-tech, with an impressive delivery – for high impact posters, images on the Web and in e-mail outreach to potential investors.

This big picture can deliver even bigger results and billions of dollars of new investment in Cincinnati USA. In anybody’s book, that’s a mouthful.