Ten years after its founding in Over-the-Rhine, metaphor is in the process of re-creating itself, and the energy in our loft spaces on Reading Road – and in our meetings with clients both locally and nationally – has been electric, and often times, downright giddy.
Over the past few months, metaphor has enjoyed an influx of vision, passion, spark and spirit:
Joining metaphor as senior vice president of creative intelligence, Buz Buse. We selected that title for Buz for a particular reason. We don’t view him strictly as a PR practitioner but rather as a gifted creator and collaborator, strengths that led him to earn the Oscar of PR in March of last year at Tavern on the Green in New York City. Buz’s specialty is four-dimensional public relations, communications that take traditional approaches to PR to much higher levels.
Coming online of late, a stable of new and highly respected clients, from Cincinnati Children’s Hospital Medical Center to the City of Cincinnati to Diablo Regional Arts Association in Walnut Creek, California to See Jane SOAR, a joint venture between Toyota and SOAR ala Oprah’s Big Give. Our phones and e-mail in-boxes have rarely been so busy.
As importantly, significant investment in our proprietary software, editspot. This angel funding allows us to move forward with a full platform redesign and programming that will automate the product and allow thousands of organizations to purchase and use editspot online in turn-key fashion. This Platform-as-a-Service (PaaS) model will enable the product to grow with your company. We call editspot Web 3.0, and we think we’ve got your number.
We are anxious to share the news of other talented creatives joining our team here at metaphor. Please watch mainstream business media and our e-mails for these announcements.
Thank you for your ongoing support of metaphor. Today metaphor is more relevant than ever, with new talent, new clients and new resources on board, building traction and energy. With the challenges in today’s economy, the services of metaphor are in demand – as they should be – like never before. As P&G’s A.G. Lafley was quoted recently: “I think it’s more essential to innovate through a recession...”
Welcome to the new metaphor, your innovation hub.
Thank you for reading this issue of pull. We look forward to many more and we hope you’ll join us. ran mullins founder & ceo metaphor
about pull pull is a quarterly publication designed to provide insights into metaphor's Community Experience Development™ process of consulting. metaphor is a creative consultancy in downtown Cincinnati, Ohio's historic Over-the-Rhine neighborhood providing Identity, Interactive, Advertising and Public Relations Strategy for regional and national clients through our Community Experience Development™ brand renewal process.
