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| Ran Mullins, Founder & CEO |
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Corporate Brand Renewal requires change. What regularly amuses me is the influence that the Web has had on the firms seeking to change. Oftentimes companies who require a Web site redesign suddenly recognize the need for their offline brand to follow their online brand renewal. Changes to their corporate image on the Web dictates changes throughout the organization.
Engagements such as this often surprise me. Firms that are very strategic when it comes to profit neglect their brand until it catches up with them. Brand Renewal is certainly not a simple undertaking. It requires focus, discipline, motivation and budget. Getting these four items to co-exist can be like herding ostriches (with their heads in the sand).
Through
Metaphor’s Corporate Brand Renewal clients experience complete
brand transformation. From discovery through execution, this comprehensive
process requires a 12 month to 36 month consulting engagement.
Featured in this issue of pull
are Metaphor’s case studies for a few companies that required brand
renewal and recognized the need to undertake these tasks in the chronology of identity, interactive...then advertising. My article on Corporate Brand Renewal
and its implications in offline communities, as well as, online
communities helps to explain why Metaphor is so focused on
community-building. Our organizations are regularly interacting with one another in the business community and recognizing the community that surrounds your brand is one of the most important tasks you can undertake.
HaneyPRC represents rapid-prototyping and test marketing for CPGs and their design houses filling in the gap between design and manufacturing. Working closely with the Executive Team to provide strategy and execution, Metaphor has managed the
Corporate Brand Renewal required for this client.
Truepoint Capital is a personal Wealth Advisory Firm where intelligent
financial specialists are devoted to the future you desire.
Michael J. Chasnoff, CFP®, founder and President of Truepoint Capital, has been named to Worth Magazine's 2006 list of The Nation's Top 100 Wealth Advisors. Metaphor performed Corporate Brand Renewal for the firm.
dmr
(Direct Marketing Results) is a direct marketing communications company.
Since 1987, DMR has focused exclusively on developing winning marketing
communication programs for broadcasters. As the industry's only
marketing strategists, DMR brings the science of marketing to create
client campaigns that meet objectives and achieve lasting results. Metaphor's brand renewal has evolved dmr's marketing communications to reflect the firm's strategic approach through multiple brand awareness campaigns. In addition, you'll also find brand creation and renewal work completed by Metaphor Studio for the NorthPointe Group.
The NorthPointe Group is a partnership of experienced, dedicated real
estate professionals. Representing over 50 years of combined real
estate experience, the partners of NorthPointe are currently active in
both the urban and suburban markets, creating exciting residential and
commercial developments.
Thank you for reading our third issue of pull. We look forward to many more and we hope you’ll join us.
Ran Mullins
Founder & CEO
Metaphor Studio
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