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BACKGROUND The NorthPointe Group is a partnership of experienced, dedicated real
estate professionals. Representing over 50 years of combined real
estate experience, the partners of NorthPointe are currently active in
both the urban and suburban markets, creating exciting residential and
commercial developments. As a relatively new company formation the group was ready to create their brand.
CHALLENGE NorthPointe Group had formed only a year prior to requesting assistance from Metaphor regarding their image. In that year they had taken on some landmark urban projects including and had a number of deals involving suburban development of commercial and residential properties. The real challenge was representing the diverse areas of Land, Commercial, Brokerage, and Investment under one umbrella. METAPHOR’S SOLUTION NorthPointe group and Metaphor Studio worked to develop the new brand
strategy for the company. The work has involved consulting services
including Brand Positioning, Brand Statement, Brand Research, Brand
Mantra, Tagline Development, Brand Identity Design and System
Development, Online Brand Renewal, Environmental Signage and Collateral Redesign.
The Corporate Brand Renewal includes updating
existing materials, development of new materials, and focusing on the
Web site as the central tool for marketing and communications. The
campaign began with the new brandmark,
tagline, Web site, and environmental signage.
Visit: NorthPointeGroup.com
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