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BACKGROUND
Truepoint Capital is a personal Wealth Advisory Firm where intelligent
financial specialists are devoted to the future you desire. They
understand that your investments, commitments and long-term goals
present a complex financial picture. Truepoint Capital is here to help. Their
comprehensive, integrated services and expert advisors provide
the peace of mind and true confidence you're looking for. Michael J. Chasnoff, CFP®, founder and President of Truepoint Capital, has been named to Worth Magazine's 2006 list of The Nation's Top 100 Wealth Advisors. CHALLENGE Truepoint Capital reached a new plateau and recognized that their image required a brand lift. Their Web site no longer reflected the image the company was seeking to project to their clients. It was time to look deep inside and embrace their future direction as part of their image. This required a focus on marketing strategy and revamping the Web site from top to bottom. METAPHOR’S SOLUTION Metaphor Studio worked with Truepoint Capital to develop the new brand
strategy for the company. The work has involved consulting services
including Brand Positioning, Brand Statement, Brand Research, Brand
Mantra, Strategic Modeling, Tagline Development, Brand Identity System
Development, Online Brand Renewal, Collateral Redesign, and Creative
Advertising Campaigns.
The Corporate Brand Renewal includes updating
existing materials, development of new materials, and focusing on the
Web site as the central tool for marketing and communications. The
campaign began with the new brandmark,
tagline, Web site, and ad campaigns.
Visit: TruepointCapital.com
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